As times and consumer preferences change, how is a traditional Vermont dairy farmer to make a decent living? Is it worth their time to simply continue producing traditional products (milk, yogurt, cheese, butter) in a heavily saturated market, or should they branch out into kefirs, smoothies, or probiotic shots? Should they stay local and maintain the integrity of the farm or ship products around the country in order to avoid financial ruin? Gert and Arda Schute of Millborne Farms in Shoreham, VT deal with these concerns on a daily basis. This presentation will be the culmination of my personal research on profitability and dairy farming. It will also critically analyze the business issues currently facing Gert and Arda and offer solutions that will maintain the vitality and increase the profitability of their farm.